Over the past eight years, Bobby Bishop has invested his life into urban youth programs in the inner city of Boston, Massachusetts as youth pastor at East Coast International Church. As he realized his calling to ministry and began using rap music as a tool of communication with youth, Bobby recognized the purpose of this music through the harsh circumstances and experiences he was working through with young people. Through this Bobby has become a positive role model for many young people while at the same time building a solid fan base of his hip-hop music through independent releases and touring with artists such as Grits, KJ-52, Verbs and many others.